Apple being sued for evolving the iPad too quickly [Updated 2x]

Oh, boy. As if the whole Brazilian iPhone mess wasn’t enough, here comes another idiotic piece of nonsense. Newspaper Jornal do Comércio brings the news that The Brazilian Institute of Computers Politics and Law (IBDI), which nobody had ever heard of until today, decided to file a lawsuit against Apple for ‘abusive commercial practice’ due to releasing the iPad 4 on the heels of the iPad 3.

They claim that there was not enough technological advancements that would justify the release of the iPad 4 and ask for a refund for every iPad 3 owner, since the iPad 4 was released 5 months after it finally started being sold in Brazil. Yet another ridiculous claim is that the iPad 4 release broke the ‘release schedule paradigm’ of the company.

According to BDI lawyer Sergio Palomares, “Consumers were buying an equipment they believed to be cutting-edge technology when infact it was already obsolete”.

The IBDI website doesn’t show any information regarding this lawsuit, and I have contacted them regarding the matter. They haven’t answered so far.

Update [12:36]: IBDI answered saying they don’t know anything about this “at least in Brazil”. I asked specifically about the information in the Jornal do Comercio story, and I’m waiting for their response (Twitter link, in portuguese). I have also contacted the law firm of Sergio Palomares, and am also waiting for a response.

Update [18:01]: Mr. Sergio Palomares answered my inquiries regarding both the story and the fact that the company did deny it on Twitter. He confirmed that the story is infact true, and that he is the lawyer responsible for the case. So maybe the “Social Media guy” didn’t know about the lawsuit, or the company tried to avoid an early spotlight on this. What is an undisputed fact, however, is that we have some very… eager lawyers working on this case. A case which looks a lot like those that get a lot of spotlight and end in nothing. You know, the bullshit ones.

Share Button

29 thoughts on “Apple being sued for evolving the iPad too quickly [Updated 2x]