HTC announces its iPhone, the HTC One

Today HTC announced the  HTC One. That’s less than a month after BlackBerry announced their Z10 e Q10 smarphones.Without any sort of irony, I think it’s really cool that the smartphone market is moving on, with once giants like HTC and RIM BlackBerry back in action. The market is currently polarized and frankly, a little boring.

What called my attention is that these two formerly giants managed to release only now something that’s worth getting some spotlight in a market that was born such long ago. Reminds me of something Steve Jobs said back when he first announced the iPhone, when he was talking about the iPhone OS, today obviously called iOS:

“Software on mobile phones is like baby software. It’s not so powerful. And today we’re gonna show you a software breakthrough. Software that’s at least five years ahead of what’s on any other phone.”

And so, 6 years later, the competition reaches what Apple was doing in 2007. What I do hope to see is that the iOS 7 comes out with the same innovation spirit that its first version brought, and that’s been lacking lately. That whole “where the puck is going to be” thing.

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