Rego: An app that’s bound to cause some laughs in Portuguese

So today Portuguese-speaking iPhone users managed to have quite some fun reading the description for the useful app Rego. You see, Rego in Portuguese (at least in Brazilian Portuguese) is slang that can be translated as… butt crack!

If you visit their website and replace the name for the app for what it means in Portuguese, adjusting to proper grammar that asks for a preposition depending on the case, this is what you’re left with:

“Butt Crack keeps track of your favorite places. That little cafe you found. Those remote hikes. That special vacation. With the Butt Crack, you’ll never forget a place again.”

“The Butt Crack’s private. Nobody sees what you add to the Butt Crack. But sometimes you’ll want to share a place with a friend—or even the whole world—and the Butt Crack makes that easy. Shared places import directly in the Butt Crack, making it perfect for, “Let’s meet up here!””

“Yet another social network? Absolutely not. We built the Butt Crack to be private; it’s for your places. You can share a place with someone, but there are no friends lists, following people or “feeds”.

“The Butt Crack is free for everybody”

“No matter who you are, we bet you’ll find some interesting and unique ways to use the Butt Crack. Here’s some ideas to get you started.”

“Plan your itinerary by checking how far everything is from your hotel. And while there, use the Butt Crack to capture your trip in photos and notes.”

“Capture those daily memories in photos and notes. What you add to the Butt Crack is private—nobody’s watching!”

“The Butt Crack is perfect for photographers wanting to capture their own shoot locations, or share some with others.”

“In order to use the Butt Crack sharing, you need to create an account with our service and login using the app.”

And here is my favorite:

“Add all the points of interest around your event to the Butt Crack and then share those places publicly so your visitors and participants can import in their own Butt Crack.”

I’m not sure if there is even anything that can be done in a situation like this, but I have to say that after laughing so hard with this perfect example of a cultural clash, I had to download the app and give it a try. I’ve actually added a few pins to my Butt Crack. Just to try it out, you know.

Related post:
Rego celebrates success in Brazil. Kinda

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