Bubbles: Google already shows you only what they think you need to see

Richard Gringras’ interview for Wired reminded me of a TED in which Eli Pariser shows how Google (and Facebook) will only show results based on the information they have about you, and how this can be completely harmful for your online experience.

Links, stories and contents become completely undiscoverable by you, simply because Google actually believes that you want them to choose what you read, when you’ll read it and how you’ll get it.

After watching this video, consider adopting DuckDuckGo as your search engine. They don’t keep any information about you, and search results are completely unbiased.

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