Forget the fact that they adopted Samsung’s strategy of trashing someone else to try to make their product look good with odd comparisons. Did they really make a 1:26-long ad to say that their new phone takes good pictures in the dark without flash and didn’t take the time to actually show a picture taken with it? Congratulations to everyone involved.
Honorable mention to the casting. They picked a dude with the same hairdo as Gary Oldman in the Fifth Element.