Ok. So let’s look at the consistent checklist for campaigns recently made by Apple competitors, especially Samsung:
Showing Apple user as some sort of numb human being? Check.
Spending more on pissing on Apple rather than talking about himself? Check.
Lack of information about the actual product being advertised? Check.
Annoying dubstep? Check.
People dancing for no apparent reason? Check.
Did I learn anything about the product? Uhm.. no. So check.
Yeah, so despite the fact that this ad was made by this sort of Icelandic David Lynch, it doesn’t seem to be that much different from what we had already seen around. No next big thing here at all.
Dubstep: The soundtrack for the post-Apple advertising
Taking a closer look at all the genius of the Samsung Galaxy S4 ad
Nokia’s Lumia 925 campaign. Huh?
What’s the problem with Samsung and their campaigns?