This has become quite a common story. Celebrities get some money in exchange for a stealth spontaneous post praising an Apple competitor, despite them having iPhones and iPads as their real personal devices. Jessica Alba, Oprah, David Ferrer and Dani Calabresa (who?) are a few examples of this sort of situation.
However, this is the first time that a brand does the exact same thing. Early last September, Kit Kat and Google announced a partnership to name the next version of Android as Android Kit Kat. The chocolate brand is also making a world-wide sweepstake that places the little green robot on their packages and tout at the chance to win hundreds of tablets.
But none of that was enough to stop the Brazilian branch of the brand from making a Facebook post suggesting that the perfect kit for a night out includes your wallet, your car keys, your Kit Kat, and… your iPhone, of course!
In the post comments (it’s in Portuguese) some people pointed out the irony, which prompted the brand to make a new post (in Portuguese again) featuring an Android phone, and saying “Oh, yeah, iPhone users were being left out since our partnership, so this was an homage to them”. Sure.
I don’t get how this sort of thing happens after a world-wide really expensive deal is announced. But I also don’t get how such a poor Photoshop job to remove the car brand in the car key gets approved as well, so…