Some ideas are dead-on-arrival. Some are just agonizing-on-arrival and die only a few short weeks after they are regretfully released into the world. BGR has just confirmed that the HTC First will be discontinued, a little over a month after its release.
That was almost as fast as the Nexus Q demise. Although this is a hard one to beat, as the Nexus Q never even saw the light of day.
Now what I don’t understand is how something like this can possibly happen. Especially to companies that should know better by now. I wonder if someone decided to skip the market research part of the process, or if it was the result of the research that was conveniently ignored. How the hell does a phone that nobody wants (not even for free) makes it all the way to the stores?
When I first saw this phone I thought: not even if I got that for free. I guess we’re not that far away from that being true.
Today HTC announced the HTC One. That’s less than a month after BlackBerry announced their Z10 e Q10 smarphones.Without any sort of irony, I think it’s really cool that the smartphone market is moving on, with once giants like HTC and
RIM BlackBerry back in action. The market is currently polarized and frankly, a little boring.
What called my attention is that these two formerly giants managed to release only now something that’s worth getting some spotlight in a market that was born such long ago. Reminds me of something Steve Jobs said back when he first announced the iPhone, when he was talking about the iPhone OS, today obviously called iOS:
“Software on mobile phones is like baby software. It’s not so powerful. And today we’re gonna show you a software breakthrough. Software that’s at least five years ahead of what’s on any other phone.”
And so, 6 years later, the competition reaches what Apple was doing in 2007. What I do hope to see is that the iOS 7 comes out with the same innovation spirit that its first version brought, and that’s been lacking lately. That whole “where the puck is going to be” thing.