The first iPad mini ad is excellent. Simple and cute, it makes Heart and Soul plays on a loop in your head all day long.
Today Apple began the campaign rollout, running two new ads on TV, and they just put it up on their website. The first one is called Photos, and shows in an interesting way, pictures that tell little stories through both devices. The second one is called Books, and I think it’s a little bit sillier. It shows books with opposing elements in the titles, like East/West, Sun/Moon, and so on.