Very interesting post by Aaron Harris at Tutorspree, showing how organic x paid search results are presented to us, both via the iPhone and regular a computer browser.
“Open your iPhone. Search for “Italian Food.” What do you see? If you’re in NYC, you see zero organic results. “
The worse part is remembering that not even these 13% or organic results are that organic anyways, as they are probably caught in the search bubbles Google kindly traps you in.