Tag Archives: Gradiente

Gradiente CEO: “The decision to apprehend the iPhone brand has been lifted”. Kidnap continues.

According to G1, Eugenio Staub, Gradiente CEO said that the decision that gained the spotlights yesterday was published with delay by INPI, and that it has already been reversed after Gradiende filed a petition to review the case.

This means that Gradiente keep moving with their extortion process. The iPhone brand continues kidnapped in Brazil.

Related:
Brazilian Justice confiscates the iPhone name rights in Brazil from Gradiente due to a company debt
Gradiente and Apple negotiating rights for the iPhone name in Brazil
Apple files a new petition to invalidate Gradiente’s iPhone license
Pathetic: IGB Eletronica says the company is open to selling iPhone rights in Brazil
INPI postpones the date for the formal decision favoring Gradiente in the iPHONE case
It’s not just the iPhone. In the 90s, Gradiente registered the PlayStation brand.
Gradiente is either stupid, or dishonest. Probably both.
Brazilian company Gradiente releases a product called Iphone. Try not to laugh.

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Brazilian Justice confiscates the iPhone name rights in Brazil from Gradiente due to a company debt

Think of the weirdest story written by David Lynch and directed by M. Night Shayamalan. Still, the saga for the rights to use the name iPhone in Brazil is even weirder. After the whole mess due to Gradiente having registered “by coincidence” the rights for the name iPhone in Brazil, not releasing an actual phone with the name until 2 weeks before the license expired, and then trying to extort Apple, now the company runs the risk of ending up with no money and no iPhone rights.

That’s because according to Olhar Digital, Brazilian Justice has seized the right to use the name from Gradiente, until the company pays a debt of R$947.000 (aprox U$470.000) that they owe to Banco do Brasil. The name has been confiscated because the Judge understood that since Gradiente was willing to negotiate the name rights with Apple, it could be considered an asset. Now the name can go to a public auction (yes, basically anybody interested in buying the naming rights will have the opportunity to do so) to pay for what Gradiente owes to Banco do Brasil.

I have to say that it gives me great pleasure to see that Gradiente is running a serious risk of ending up with no brand and without a single dime they were dreaming about extorting from Apple as the sort of ransom for the naming rights they had been pursuing. I wonder if they had already planned to use part of the money they’d get from Apple to pay Banco do Brasil. Karma is a bitch.

Related:
Gradiente and Apple negotiating rights for the iPhone name in Brazil
Apple files a new petition to invalidate Gradiente’s iPhone license
Pathetic: IGB Eletronica says the company is open to selling iPhone rights in Brazil
INPI postpones the date for the formal decision favoring Gradiente in the iPHONE case
It’s not just the iPhone. In the 90s, Gradiente registered the PlayStation brand.
Gradiente is either stupid, or dishonest. Probably both.
Brazilian company Gradiente releases a product called Iphone. Try not to laugh.

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Gradiente and Apple negotiating rights for the iPhone name in Brazil

Folha de São Paulo brings the news that Apple and Samsung lawyers working on the legal dispute for the rights to use the iPhone name in Brazil have filed a petition to suspend the dispute for 30 days, as they’re trying to find an amicable way to settle this crazy situation.

Looks like Gradiente will get what they wanted since the begining, which is to get some money out of Apple for a name they registered and never used up to 15 days beore it expired.

I am curious to see how they will use this money. Since they nearly went bankrupt once, and now that it’s pretty clear that they’re not really interested in actually releasing products, I want to see what they’ll do once the money they extort from Apple runs out.

I suppose that they’ll pull another name registration patent out of their asses. You know, a name they registered years ago and never used, and that by sheer luck is used all across the world by a big and successful company. Afterall, this game has been working out quite well for them. And apparently this is the sort of success they seek.

Bloodsuckers.

Related:
Apple files a new petition to invalidate Gradiente’s iPhone license
Pathetic: IGB Eletronica says the company is open to selling iPhone rights in Brazil
INPI postpones the date for the formal decision favoring Gradiente in the iPHONE case
It’s not just the iPhone. In the 90s, Gradiente registered the PlayStation brand.
Gradiente is either stupid, or dishonest. Probably both.
Brazilian company Gradiente releases a product called Iphone. Try not to laugh.

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Apple files a new petition to invalidate Gradiente’s iPhone license

INPI published today a petition filed by Apple in which they try to invalidate Gradiente’s license for the iPhone rights. Apple claims that Gradiente sat on the license for 5 years and not only released a product which was already in the market, but they did that so their license rights wouldn’t expire due to them not using it after 5 years.

And you know what? That’s exactly what they did.

INPI also published today their decision to maintain the naming rights with Gradiente, fact that had been announced for a couple of weeks now.

Via Valor Economico

Related:
Pathetic: IGB Eletronica says the company is open to selling iPhone rights in Brazil
INPI postpones the date for the formal decision favoring Gradiente in the iPHONE case
It’s not just the iPhone. In the 90s, Gradiente registered the PlayStation brand.
Gradiente is either stupid, or dishonest. Probably both.
Brazilian company Gradiente releases a product called Iphone. Try not to laugh.

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Pathetic: IGB Eletronica says the company is open to selling iPhone rights in Brazil

In an interview for Bloomberg today, Mr. Eugenio Staub, president of the pathetic IGB Eletronica SA, said that the company is open to dialogue in case Apple wants to buy the rights to use the name iPhone in Brazil.

Let me get this straight. After Steve Jobs announced the iMac in 1998 and justified the use of the prefix i because of the internet, Gradiente registered the name iPhone and never did anything about it. The years passed, Apple released a product called iPhone, it became one of the most successful products in the history of the world, while Gradiente went bankrupt (wonder why) and was bought by IGB Eletronica SA.

Then, last November, 2 months before license for the naming rights in Brazil expired, they rushed and released a shitty Android-based phone just to secure the name. Because of a more than fair shitstorm they were subjected to, they put out a little video (sorry. no english subtitles) explaining themselves, saying that it wasnt their fault that they guessed the future, defended their lawfully rights to use the name, promoted their shitty phone, got anybody with half a brain against them, insisted in this fight they have been fighting for years just to secure the name, and now that the license has finally been granted, they come out and say that they are willing to sell the naming rights?

What a cheap, low shot. It’s because of companies like this that technology doesnt move forward as fast as it can. It’s because of attitudes like this, that the name of the country is put in doubt anywhere in the world. If Gradiente, IGB or even Mr. Staub had put all this time, money and effort in RnD for something actually good, something actually positive, something so great that they’d never be ‘open to selling’, it would have been better for everyone. For Gradiente, for Apple, and even for me and everybody else in Brazil, who now run the risk of having to watch the iPhone’s evolution from the outside.

Assholes.

Related:
INPI postpones the date for the formal decision favoring Gradiente in the iPHONE case
It’s not just the iPhone. In the 90s, Gradiente registered the PlayStation brand.
Gradiente is either stupid, or dishonest. Probably both.
Brazilian company Gradiente releases a product called Iphone. Try not to laugh.

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INPI postpones the date for the formal decision favoring Gradiente in the iPHONE case

The officialization of the decision that favors idiotic IGB Eletronica SA  and gives the company rights for the iPHONE brand in Brazil has been postponed to February 13th, although INPI has already confirmed that there were no changes on that matter.

Due to “operational matters”, the delay occurs so that all the decisions “for all pending requests related to the brand, not just the request for the smartphone class” are unveiled at once.

Via Olhar Digital

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Apple’s request is denied by INPI, and the brand iPHONE belongs to Gradiente in Brazil

O Globo newspaper brings the news that INPI (National Institude of Intellectual Property) has decided that the brand iPHONE belongs to IGB Eletronica SA in Brazil, and has denied Apple’s request to use it in the category “Digital and pocket electronic devices for sending and receiving phone calls, fax, electronic mail, video, instant messages, musics, audiovisual works and other multimedia works”.

However, the rights for the name were granted in the categories “clothing, shoes and hats”, as well as instruction manuals. Wow, huh?

The decision will be published this tuesday, and closes a cycle of requests made by Apple in 2006, 2007, 2010 and 2011 to register the brand in 11 segments. Despite INPI having not announced yet which ones were denied, they already said that the ones regarding mobile phones have infact been shot down.

Gradiente managed to get what they wanted. Having just got out of a huge financial shithole, they’ll make Apple pay to use the name and sell one of their flagship products in Brazilian territory. Gradiente released their iPHONE only 2 weeks before their petition expired, as since 2008 they never moved a finger to infact release a product called iPHONE.

This is so stupid. I wonder if they are expecting their phone to be a hit just because of its name. Honestly, the only people I can see buying their phones are confused people, buying them by mistake. They will certainly have as much headache with this as they are managing to give Apple with this idiotic attitude.

This sort of decision makes you understand why they had been in a huge financial crisis for so long, to begin with.

Assholes.

Related:
It’s not just the iPhone. In the 90s, Gradiente registered the PlayStation brand.
Gradiente is either stupid, or dishonest. Probably both.
Brazilian company Gradiente releases a product called Iphone. Try not to laugh.

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It’s not just the iPhone. In the 90s, Gradiente registered the PlayStation brand

Kotaku brings the story of how Gradiente filed to register the PlayStation brand back in 1997:

“Gradiente purchased the brand in 1997, claiming interest in releasing a domestic computer line called “Work and Play Station”. But this purchase happened 2 years after the PSOne was released, when Gradiente had already become the official manufacturer and distributer of the Nintendo 64 in Brazil, after taking over Playtronic’s responsibilities. A bit suspicious, maybe?”

The text goes on to report that in 2002 the brand was transferred to Sony without too much effort. Contrary to what they said will happen with the iPhone in that bullshit and confusing press release of theirs.

The worst part is that every international story about this ran along the lines of “Brazilian brand releases a phone called iPhone. Claims to have the rights for it”. After all these years of work and effort, all it took was an idiotic move by one company to throw the name of the country right back to stories discussing honesty and piracy.

Congratulations, Gradiente. Thanks for that.

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Gradiente is either stupid, or dishonest. Probably both

Blog do iPhone ran an intersting story that shows how this whole Gradiente thing is bullshit to try to gather at least a little of attention to their new product.

Despite trying to promote the idea that Gradiente owns the brand in Brazil (the press release never says iPhone, but actually IPHONE), when you take a closer look, you notice that the story is not quite like that:

“What Gradiente actually owns (as noticed by our readers Rodrigo and Felipe Dias) is the rights just for the G GRADIENTE IPHONE brand.  So they can’t make Apple do anything.”

Idiots. Up until today I thought of Gradiente with a certain nostalgia, because of the My Frist Gradiente toy that I had when I was a kid. From today on it’ll just join the long list of brands that try to steal some attention and get some spotlight by cheating, instead of actually promoting the innovation they all promote with such regard. Hypocrites.

Via Blog do iPhone

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Brazilian company Gradiente releases a product called Iphone. Try not to laugh

Yep. In a sort of surreal decision, brazilian company Gradiente decided to release their new smartphone, Neo One, under the name Iphone. They claim they filed a petition back in 2000 for the name, and since 2008 they hold exclusive rights for it in Brazil.

In a press release (sorry, they only put it in portuguese), Gradiente tries really hard to convince everyone that this decision has not been taken out of idiotic opportunism, but actually out of a very well-planned, well-studied business strategy. I translated a few segments:

“In 2000, Gradiente envisioned that a technologic revolution was under way for mobile phones, with the conversion of voice and data transmission through mobile internet. In that same year, the company filed a registration petition for the brand IPHONE at INPI (National Institute of Industrial Property). On January 2nd, 2008, the company was granted the registration rights by the federal organ and proceeded to detain exclusive rights for production and commercialization of the brand until 2018.

 

Gradiente has not used the brand IPHONE up until now because the priority was to promote the restructuration of its operation and to allow the retake of its businesses. This return of activities happened in early 2012, with the announcement of the Brazilian Digital Technology Company (CBTD), responsible for the lease and management of the Gradient brands. CBTD is producing and marketing actively its product lines – mobile phones, tablets, audio and video devices, photographic cameras, monitors, and others – and plans to expand its activities for 2013. Between CBTD stockholders, 48% belong to Gradiente Stockholders Holding (HAG), created to gather the 2.000 stockholders of IGB Eletrônica.

 

With its consolidated business model, the company decided that it was the ideal moment to work with an adequate brand, which is rightfully owned. The launch of the IPHONE family, licenced by the CBTD, happens as Gradiente begins to rollout its mobile phone portfolio into the cutting-edge smartphone segment.”

 

Towars the end of the press release, they indicate that legal action will be taken towards Apple to ensure their rights:

“Gradiente is confident in a broad acceptance of the IPHONE family by brazilian consumers, allowing the company to gain product share in the smarphone business in the country. As Gradiente, in Brazil, detains the exclusive rights for the brand IPHONE, in phones and respective accessories, the company shall adopt every legal means taken by companies across the world to ensure the preservation of its intellectual property in our country.”

Samsung has just fallen to the second place in the Companies Making Idiots Out Of Themselves As They Try To Get A Free Ride On Apple’s Success list.

Sham on you, Gradiente.

Via Valor Econômico

UPDATE: Oh, yes. Gradiente’s Iphone will run Android. Shocking.

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