Yes, that’s exactly the title of a text that appeared yesterday at the ABC News website.
Right off the bat, the author condescendingly asks for the patience and understanding of “Apple lovers pillory me and say that I have no idea what I am talking about“. He repeats the attitude a couple more times during the text, and I did decide to give it a shot and read his text with an open mind. But it didn’t work. Turns out that knowing beforehand that you are about to talk out of your ass doesn’t make it better that you’re talking out of your ass.
In case you have the time, read the entire text, especially if you’re in need of a good laugh. If you’re in a rush, here are the highlights:
“To me though, all this over-the-top fanfare and even the record-breaking first weekend of sales could actually be cause for concern.”
“Let’s face it this new iPhone is just an upgrade, a refresh, dare I say a sequel. I am sure that true tech devotees will tell me how wrong I am, that this new device is smarter, faster, revolutionary, etc. But to me and millions like me it seems a lot more evolutionary. It looks a whole lot like the last iPhone and the one before that and the one before that too.”
Indeed. Except for what’s new, it really is pretty much he same as the last one. I’m glad we got that out of theway. I pity these million tech devotees who, contrary to you and millions like you, think it’s enough to buy products that are faster, smarter and better than their last version. Maybe one day they will realize that uhm… evolution is the enemy of innovation… I think?
“And you know what else looks the same, the way Apple staged the release of the 5S and the 5C. Just like every launch since the first iPhone hit the market we watched people wait in line, sleep outside the store and ham it up for the cameras once they got their hands on their shiny new device. (…)
This is no longer the Apple of Steve Jobs. (…)”
Right. Every single iPhone since Steve Jobs was around was unvelied exactly in the same way, and this is why this is no longer the Apple of Steve Jobs.
“(…) do they find a way to create another “must have” new product, new category, new something that we never thought we needed and we can’t live without?
The ball is now squarely in Tim Cook’s court.”
Sandy, here’s a tip: Tim Cook already answered this question even before you asked it. The ball never left your court.