Tag Archives: lawsuit

Samsung admits they hired students to post articles attacking HTC

“While the company hasn’t discussed any specific allegations, Samsung did admit fault to an extent due to employees’ “insufficient understanding” of its marketing principles”

How shameful. For a company that uses the tagline “It doesn’t take a genius”, Samsung really needs to get someone with at least half a brain to make some decisions. There is an investigation going on and they could be fined up to U$835.000. That’s a very low fine, if you ask me.


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Apple x IBDI: A very poorly explained story

Yesterday the news that some IBDI has fled a lawsuit against Apple por having evolved the iPad too fast gained some attention in websites in Brazil as well as internationally. The news came from Jornal do Comércio and it brough information and absurd declarations which made it very hard to read through the whole thing with a straight face.

After I finished reading the story, I headed to the IBDI website, looking for more information on all the idiocy I had just read. I looked up under News, under Legislation, under Jurisprudence, and didn’t find anything. Then I decided to try and contact them. First via Twitter, followed by an email. The email they never answered. However they did contact me on Twitter a couple of hours later.

Twitter IBDI

@ibdi Is the news that you have filed a lawsuit against Apple because of the release of the iPad 4 true? I looked up for information on your website and didn’t find anything.


@mvcmendes We don’t know anything about it, at least not in Brazil

@ibdi – a couple of hours later

@ibdi In this case the news is wrong? There is no lawsuit filed by IBDI against Apple regarding the short gap between releases for the iPad 3 and 4?


To my surprise, the company denied knowing anything about the lawsuit they had apparently filed against Apple. Judging that the company could be taken as a reliable source of information about itself, I updated the article about this here on TechLinhas and informed MacRumors about what I had just learned.

As the matter kept gaining attention, I decided to contact the lawyer quoted in the original story, Sérgio Palomares. He, however, informed me that the original information was correct, and that contrary to what the company had informed me, the lawsuit was infact true.

Hours later, the company contacted me on Twitter saying that they would make a statement about it in a “timely manner”. Then they moved to delete the post in which they denied knowledge of the lawsuit, wich fortunately I had already registered. Having done that, the company went on to post on their website all the news that they could find that didn’t call attention to how absolutely proposterous their lawsuit is.

Twitter IBDI 2

“@OliveiraEmerson @mvcmendes IBDI will make a statement on the matter in a timely manner”


I don’t know what is the worst part about this entire thing. If it’s the absurd lawsuit by itself, it it’s the lawyers quotes on the matter (such as “The iPad 4 broke the company schedule paradigm of product release”), if it’s the fact that the company said they had no idea of what I was talking about and then taking it back, or the fact that they tried to cover their tracks showing that the lack of scruples isn’t limited to their legal department.

If this is not a really poorly explained story, I don’t know what is.

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Apple being sued for evolving the iPad too quickly [Updated 2x]

Oh, boy. As if the whole Brazilian iPhone mess wasn’t enough, here comes another idiotic piece of nonsense. Newspaper Jornal do Comércio brings the news that The Brazilian Institute of Computers Politics and Law (IBDI), which nobody had ever heard of until today, decided to file a lawsuit against Apple for ‘abusive commercial practice’ due to releasing the iPad 4 on the heels of the iPad 3.

They claim that there was not enough technological advancements that would justify the release of the iPad 4 and ask for a refund for every iPad 3 owner, since the iPad 4 was released 5 months after it finally started being sold in Brazil. Yet another ridiculous claim is that the iPad 4 release broke the ‘release schedule paradigm’ of the company.

According to BDI lawyer Sergio Palomares, “Consumers were buying an equipment they believed to be cutting-edge technology when infact it was already obsolete”.

The IBDI website doesn’t show any information regarding this lawsuit, and I have contacted them regarding the matter. They haven’t answered so far.

Update [12:36]: IBDI answered saying they don’t know anything about this “at least in Brazil”. I asked specifically about the information in the Jornal do Comercio story, and I’m waiting for their response (Twitter link, in portuguese). I have also contacted the law firm of Sergio Palomares, and am also waiting for a response.

Update [18:01]: Mr. Sergio Palomares answered my inquiries regarding both the story and the fact that the company did deny it on Twitter. He confirmed that the story is infact true, and that he is the lawyer responsible for the case. So maybe the “Social Media guy” didn’t know about the lawsuit, or the company tried to avoid an early spotlight on this. What is an undisputed fact, however, is that we have some very… eager lawyers working on this case. A case which looks a lot like those that get a lot of spotlight and end in nothing. You know, the bullshit ones.

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