The book Jony Ive – The Genius Behind Apple’s Greatest Products by Leander Kahney has just been released. And to try to help boost sales, a sort of trailer was produced, where the narrator describe’s Ive’s personality while his many accomplishments are numbered.
It isn’t a particularly good video. It tries to mimic Apple’s refined visual aesthetics for their videos, but falls short and ends up a little bit corny instead. However this isn’t the biggest problem here.
I had a real problem with the last sentence. “Did we give credit to the wrong guy?”.
What a cheap and unfair shot. What an complete lack of respect. This video didn’t need this. I’ve been curious about this book for a while, and although I know that the author obviously has got nothing to do with this video, I have to say that it made me want to read it a little less now.
Video via The Loop