Tag Archives: Leander Kahney

Jony Ive biography trailer is really disrespectful towards Steve Jobs

The book Jony Ive – The Genius Behind Apple’s Greatest Products by Leander Kahney has just been released. And to try to help boost sales, a sort of trailer was produced, where the narrator describe’s Ive’s personality while his many accomplishments are numbered.

It isn’t a particularly good video. It tries to mimic Apple’s refined visual aesthetics for their videos, but falls short and ends up a little bit corny instead. However this isn’t the biggest problem here.

I had a real problem with the last sentence. “Did we give credit to the wrong guy?”. 

What a cheap and unfair shot. What an complete lack of respect. This video didn’t need this.  I’ve been curious about this book for a while, and although I know that the author obviously has got nothing to do with this video, I have to say that it made me want to read it a little less now.

Video via The Loop

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