Videos pissing on Apple and their products aren’t exactly new. When one doesn’t have something good to talk about themselves one just badmouths someone else. It’s not pretty, but it happens. A lot [1, 2, 3, 4]. But last week Microsoft managed to come up with something so shameful that they pulled it from the web almost immediately after a rare unanimous rejection.
Talking to CNET, the company said that their videos were meant to be “a lighthearted poke at our friens from Cupertino. But it was off the mark“. Oh, come on.
What I still don’t get is how something like this gets planned, recorded, produced, paid for, etc, etc, and only when it airs is that someone decides to be reasonable and pulls the plug on the whole thing. I wonder if the people who actually decide important things only see the work their company is doing when it’s already out.
I honestly think that they knew these videos were just terrible, but they bet on the chance that they wouldn’t be completely bashed even by who usually is friendly to the idea of taking a few punches at Apple. They were hoping to barely get away with it, just like they did with that Scroogled campaign.
Regarding this entire situation, John Gruber nailed it when he recalled what Steve Jobs once said about Microsoft:
“The only problem with Microsoft is they just have no taste. They have absolutely no taste.”
I respectfully disagree. This is not the only problem with Microsoft. But it’s one of their biggest ones. The other will be retiring within the next 11 months.
I have no doubt that with Ballmer’s retirement news, all sorts of new and old stories will surface (sorry, couldn’t help it) in the coming days. This is under the ‘new‘ category.
“Microsoft Corp. today announced that Chief Executive Officer Steve Ballmer has decided to retire as CEO within the next 12 months, upon the completion of a process to choose his successor.”
Correction: “…within the next 12 months, which is how long it usually takes for a PC to log-off and shut down.”
1.7 million? Really? It is honestly more than I would have guessed.
“We are not selling as many Windows devices as we want to.”
Ballmer, stop planning the future of your company based on how many products you want to sell, and start planning your numbers based on what people will actually want to buy.
Via The Verge
I really like Joy of Tech. When they decide to be ironic, they are always just spot on. Today however they really killed it with their visual representation of Steve Ballmer’s email about a more efficient, concise and direct Microsoft.
Steve Ballmer sent today a memo to his employees called One Microsoft in which he announces a big shake-up in the company as well as a change of strategy in their modi operandi. The goal is to unify and align efforts so they can develop products and services not only more quickly, but also more relevant, and if everything goes well for them, more successful.
Since Microsoft’s arms stretch across every segment linked to technology, this alignment could end up being very positive. However, taking into account their recent decisions (such as removing the Start Menu from Windows 8, which was enough to cause a shitstorm and was then
reversed rethought and slightly modified on Windows 8.1, or the decision to stop gamers from lending or reselling their purchased games on Xbox One, also reversed after causing a universal rejection), this structure change will serve for nothing if they don’t stop and think long and hard about the way decisions like these are made.
In the text that was sent to the press called Transforming Our Company, Ballmer says that Microsoft will “build upon Windows and Xbox to strive for a single experience for everything in a person’s life that matters”.
This clears up a little last week’s weird episode in which Ballmer replaced Don Mattrick as head of Xbox division until a replacement was found. The replacement was already there. It just wasn’t time to announce it yet.
Bottom line is, the intention is great. Changes like these push people and companies forward (especially in this case, since these changes and attitudes have been guiding the market for quite a few years now, and it seems that Microsoft has finally absorbed them). We’ll talk about this again in a year or so. The ‘One Microsoft’ act has everything it needs to work out just fine. As long as they don’t actually pull a Microsoft One instead.
I’m not sure what to say here. The best joke is the news itself.
Yes, almost a year after its release, Windwos 8 is now the most installed operating system running on desktop computers, gathering a sweeping 5.1% market share. Wow, right?
Here’s a quick comparison. It took Mountain Lion 5 months to do the same. Last December, 32% of Macs were already running on the latest OS X version.
Now will you look at that: if you look up “the xbox one is” on Google, here is what they will suggest for your search:
Now if you head to Bing for the same search), here is what they come up with:
Remember the whole search bubbles thing? Yeah…
Bubbles: Google already shows you only what they think you need to see