Tag Archives: Samsung

Korean court rejects Samsung’s ban request on Apple products

When they lost in the US, they insinuated xenophobia. I wonder what they’ll say now.

via 9to5 Mac

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The Samsung Galaxy Gear ad seems a bit too familiar

Yesterday Samsung unveiled the first ad for their pointless Galaxy Gear.

I think that I’ve seen something like this before. Where was it? Oh, yes! Of course!

Since there was no hardware to copy, all they were left with was copying the campaign, right?

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About the Samsung Galaxy Gear

Something tells me that the second generation of this watch is going to be fairly different from the one that was introduced today.

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Samsung schedules event for September 4th [Updated]

Wanna bet that this will be the day Apple will send out invitations for their iPhone event?

Via Mashable

Update: You just missed an opportunity to win a bet. Invitations were sent out on Sep 3rd.

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This Samsung Galaxy S4 ad left me a little worried

They released this ad exactly one day after a Galaxy S4 caused this:

Galaxy S Boom

I’m not sure I’d feel comfortable flying beside someone showcasing their Galaxy S4. Not for being afraid that I’d be magically converted into someone who won’t turn my phone off before take-off, but simply because of the fear it might get me and the rest of the airplane killed.

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Thief steals iPhones, forgets his Galaxy at the crime scene and gets arrested

It’s confirmed: owning a Samsung Galaxy can get you arrested.

Via Washington Post

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New Samsung ad: Same checklist, new weirdness heights

Ok. So let’s look at the consistent checklist for campaigns recently made by Apple competitors, especially Samsung:

Showing Apple user as some sort of numb human being? Check.
Spending more on pissing on Apple rather than talking about himself? Check.
Lack of information about the actual product being advertised? Check.
Annoying dubstep? Check.
People dancing for no apparent reason? Check.
Did I learn anything about the product? Uhm.. no. So check.

Yeah, so despite the fact that this ad was made by this sort of Icelandic David Lynch, it doesn’t seem to be that much different from what we had already seen around. No next big thing here at all.

Related posts
Dubstep: The soundtrack for the post-Apple advertising
Taking a closer look at all the genius of the Samsung Galaxy S4 ad
Nokia’s Lumia 925 campaign. Huh?
What’s the problem with Samsung and their campaigns?

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Once again, Samsung pays for a tweet, and it’s made via iPhone [Updated]

This time it was Dani Calabresa, a brazilian… I’m not sure.. comedian, sort of actress. Now she joins the list of celebrities (Oprah, David Ferrer) who are paid to pimp a non-Apple product and they do it form their iPhones.

The Tweet says “This extra battery from the #galaxyS4 saved my life just now, I forgot the cable at home… #trysomethingnew #AD”.

Funny thing is that people noticed it, and decided to share their thoughts.

“via iPhone?? You are a sell-of, just like Luciano Huck #unfollow”
“Really? Now tell my why you sent it via the iPhone? Huahahaha!”
“#Ad for the S4 sent via the iPhone?”
“via iPhone? Hmmm I think you like the iPhone better, huh Dani?” 

It probably won’t be long until this happens again.

UPDATE: Looks like she decided to delete the tweet. I wonder if she had to give the money back as well.

Related posts:
David Ferrer posts all his love for his Samsung Galaxy S4. From his iPhone.
Oprah and Microsoft Surface. Money well spent.

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Samsung Galaxy S3 explodes during the night

Vizion1208 posted his story on reddit. He said that (like many of us) he leaves his phone charging beside his bed while he sleeps, and that he woke up with the sound of his Galaxy S3 exploding.

“So, I woke up, and saw a ton of smoke coming out of my phone — it also smelled REALLY bad. Half asleep, I jumped out of bed and turned the light on, only to see that my phone was just beginning to go on fire. I dumped a glass of water I had in the room on it to stop it from burning…then woke up my brother to come help. The smoke smelled so bad and wafted through the entire second floor of my house. I had a foam mattress pillow top that had a hole burned through it too–which we later threw out because it was still burning throughout. Also, some of the plastic on my phone was melting and kind of shooting out of it, and some landed on my pinky finger and burned some skin off (very small burn though).”

 

He also posted a few images [1,2] of his finger, his phone and the battery.

He ends his post asking people if they think that he has enough grounds for a lawsuit. I’d say that he does. What I ask myself is if this will gain nearly as much attention as the similar episode with two iPhones in France got back in 2009.

Via Reddit

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Taking a closer look at all the genius of the Samsung Galaxy S4 ad

Yesterday BGR posted a story with the following title:

“The genius of Samsung ads: Even the most gimmicky features look like must-haves”.

Ok. Last week I watched the Galaxy S4 ad and a week later I can still remember thinking “Again? Did they really need to show yet again that little trick of transferring files by rubbing phones? Haven’t they done that enough with all the other 10 videos promoting the feature? Even Microsoft mocked them by calling out ‘one-trick-pony’ when proud Galaxy users did their little bumping trick in the Lumia 920 ad.”

The BGR post goes on:

“Samsung isn’t doing anything new with this ad but is rather sticking to its very winning formula of showing how the Galaxy S4 makes life more enjoyable in real-world situations while using the right dose of humor to rib chief rival Apple. This new ad is particularly effective because it overwhelms us with new features whose cumulative effect is to make the iPhone 5 look out of date by comparison.”

I decided to watch the ad once again, paying close attention to all the features it presents.

Here we go:

00:23 – Answer the phone by waving over the device
00:36 – Transferring files by proximity
00:42 – Sequence shots in the same photo
01:00 – Keep pointing at the device to read a text message
01:13 – Remote control (with the tiny disclaimer Initial set-up required)

Next I looked up apps in the AppStore that brought the same features displayed in the ad. Before saying that the comparison isn’t fair, afterall not all of them are native iPhone apps, here’s a reminder that what we’re exploring here is the premise that iPhones are obsolete because they can’t do what the Galaxy S4 does.

00:23 – Answer the phone by waving over the device
Score! We start with an exclusive Galaxy S4 feature (although I’m convinced that Jaibroken devices can do the same thing).

To be perfectly honest, even if I had a Galaxy, I wouldn’t use this feature to answer the phone. First, I’m never in an environment that makes me use speakerphone. I actually think that it’s rude to use speakerphone in a public place. It’s like when people decide to listen to loud music in the bus. Nobody should have to listen to what you’re listening to. Same thing with calls. Now, could this be a nice feature to maybe use when you’re driving? Maybe. But does the Galaxy S4 come with the feature that pays your traffic tickets?

Second, when the phone rings and I can’t answer it, I just don’t. The possibility to wave at the phone wouldn’t change that.

In the end, I just don’t think this is a very practical feature. What demands less work? Answering the phone like this, or the way iPhone users are used to? And what caused more surprise (since what’s being discussed here is the capability to innovate, surprise and shift the paradigm?) when presented? Here’s the video for a quick comparison.

00:36 – Transferring files by proximity
There’s an app for that. For free. Since 2009. Bump is the 21st most downloaded free app for iPhone of all time, according to a list by Apple that’s at most a week old.

00:42 – Sequence shots in the same photo
There’s an app for that. That’s all.

01:00 – Keep pointing at the device to read a text message
Pretty much like the feature that answers the phone with the little wave over it, I just don’t think this is practical. Besides, in the ad everything always works. However we’ve seen that in real life things are… uhm… different.

01:13 – Remote control (Initial set-up required)
Initial set-up required? Oh, great. In that case the iPhone/AppleTV ecossystem sounds like the best option by far. There are so many ways to explore the interaction between the two that it’d demand a new article just for that. Not to mention that depending on your needs, you know, there’s an app for that.

Bottom line:
Except for the no-touch phone interactions, all (three) innovations that make the iPhone “seem obsolete by comparison” are not only available to iPhone users, but they’ve actually been around since before the Galaxy S4 existed.

I don’t know exactly what is the winning formula that the BGR post referred to. What I see here is infact another old formula. The one that adds existing features to the Galaxy. And, you know, the one that says that you’ll be cool if you transfer a photo by rubbing phones.

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