Tag Archives: Samsung

Regarding all these drop tests

Recently, with arrival of the Samsung Galaxy S4, a new batch of drop tests comparing its durability against the iPhone 5 have surfaced on the web and spread around in most tech blogs I can remember.

I for one think that these videos have stopped being informative a long time ago, and now they are downright disrespectful for two reasons: One, the tests conducted generally in these people’s backyards have less scientific proof as Mulder’s escapades during the 10 seasons of The X Files. Second, because the point of this video is to make people cringe instead of informing them. It’s disrespectful not only to everyone involved in the development (or copying) of the device, but also to every single person who covets the device being destroyed but can’t buy it for reasons as simple as that they can’t afford it.

Now I do have a sense of humor. Back when Will It Blend first appeared, blending golf balls, credit cards, used batteries and even iDevices, they made me chuckle. I was curious when iFixIt started releasing videos regarding the durability of the iPhone 4, 4S and 5. Is the iPhone 5 body really that easily scratchable? But that’s it.

The day that followed the iPhone 5 launch, I can remember seeing a video of one idiot coming out of an Apple Store holding an iPhone 5, shouting at the huge line eager to purchase their devices that he was about to conduct an experiment, and dropping the phone face-down against the concrete. The phone’s screen obviously shattered completely, and while the crowd (and myself) cringed instantly, the idiot closed his act saying that this was the first broken iPhone 5 in the world.

It all went downhill after that. People started filming their phones being dropping from their hands, couches, counters, rolling over them with cars, throwing them around, doing pretty much everything that breaks most things we all own.

But why do these people do this? It’s not for the benefit of Science. It’s definitely not for the benefit of their viewers. So all I’m left with is that they do this because it’s an easy way to call attention. Maybe get a few extra thousand views if it gets published in a tech blog (and hey, we know it will). But am I the only one who finds this disrespectful? Every time I see a new post with one of these experiments (I have stopped watching the actual videos a while ago), I think that an iPhone 5 with contract starts at U$800 here in Brazil. I think of all the people who would do anything to get one. I think of the kid who sold his kidney for an iPad.

Although I can’t understand why people do stupid things like that, I know that it’s inevitable. What I do know to be possible is that major tech blogs could just stop posting every asshole throwing a phone against the floor until it breaks. But hey, before video views come page views, right? And who wants to see that hit the floor?

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Samsung admits they hired students to post articles attacking HTC

“While the company hasn’t discussed any specific allegations, Samsung did admit fault to an extent due to employees’ “insufficient understanding” of its marketing principles”

How shameful. For a company that uses the tagline “It doesn’t take a genius”, Samsung really needs to get someone with at least half a brain to make some decisions. There is an investigation going on and they could be fined up to U$835.000. That’s a very low fine, if you ask me.

Via BGR

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Samsung is working on their own iWatch

Now I’m really hoping Apple’s iWatch is just a rumor.

Via Bloomberg

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Help me help you: Judge that favored Samsung in the UK now works for the company

Remember the whole mess between Apple and Samsung in the UK?

To jumpstart your memory: Apple sues Samsung for having copied the iPad with their Galaxy Tab, the Judge denies that the Tab is a blunt and pathetic copy of the iPad and rules that Apple has to issue a statement in a newspaper and on their website acknowledging this fact. Apple does so, but on their website they decide to include a Judge’s quote saying that the Galaxy Tab isn’t an iPad copy because it isn’t as cool. Judge slaps Apple in the hand and orders them to change the statement, accusing them of “lack of integrity”.

Ok? Ok.

Today MacRumors brings the news that this very same Judge, Sir Robin Jacob, now works for Samsung as an Expert Consultant in Patents.

Of course that it would be naïve to accuse Sir Jacob of any sort of ethical deviation, or, say, ‘lack of integrity’ at the time of his decision, but it’s hard to face with neutrality the fact that a little over 6 months after the fact, he is now in Samsung’s payrole.

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Apple becomes biggest phone vendor in the U.S. Samsung now #2.

According to Strategy Analytics, Apple gathered 34% market share in Q4 2012, while Samsung held on to 32%.

Not bad for a company that’s dying, lost, doomed, screwed, etc. Hopefully this wont drop their stocks again. Wall Street reacts weird to Apple-related good news.

Via Cult of Mac

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What’s the problem with Samsung and their campaigns?

In its recent advertising history, Samsung has adopted a strategy that bashes Apple instead of talking about its own products and qualities. In 30″ and 60″ movies, they’d spend at least 80% of the time showing how iPhone users are morons and in the remaining 20% they were able to cram up one or two benefits of their own stuff.

Then, they decided to change their focus and adopted a new line of campaign. First they released a video that featured mommy making some porn for daddy, followed by an almost exact same version bringing Mrs. Claus making some porn for Santa Claus. Yep, very classy. Both commercials brought exactly the same benefit (yes, singular) that had already been displayed in the prior campaign: the little magic trick that you rub phones together to exchange data.

Today Samsung unveiled another commercial. And it looks like they decided to step inside their comfort zone again. This time around, their main target is RIM, who’s just about to release BlackBerry 10. Samsung made sure that everyone notices how superior they are to this fierce and dangerous competitor.

During the movie, they throw a few punches at Apple, but surprisingly this is not their focus. That’s already an advance when compared with those commercials that showed iPhone users as brain-dead hipsters. Now they don’t bash them. They just bash everyone.

Infact, even Galaxy S3 and note II users take a few hits in the commercial, being portrayed as nerds and geeks who make un-funny jokes and are socially awkward. Hey, who said all advertising had to be deceitful?

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Samsung Galaxy Fonblet. Huh?

BGR brought the news the rumor that Samsung might be thinking about releasing a 5.8 inch phone, baptizing the creature as Fonblet. Better yet, the Samsung Galaxy Fonblet.

Samsung Galaxy Fonblet

Not for nothing, but the first thing that comes to mind is Agent Maxwell Smart and his Shoephone.

Samsung Galaxy Shoephone

Hey, at least they are done copying Apple.

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Dubstep: The soundtrack for the post-Apple advertising

In 2001, when Apple debuted the first iPod ad, they broke their paradign of narrated ads 100% functionality-oriented [1, 2, 3], and adopted a more sutil, conceptual approach. Then came the Sillhouette campaign, with the iconic vibrating backgrounds, black shapes of people dancing about, and the white iPods + earpieces. Which is still used in Gift Cards.

Fast forward to the first  iPhone, MacBook Air and iPad ads. compare them with the most recent ads for the iPhone 5 and the iPad mini. Despite the iPhone pieces having that voiceover presenting features, the same spirit is still there. A pleasant soundtrack guides us until the very last second.

Now a quick comparison with what companies had been doing until a few months ago: Samsung Galaxy Tab, Samsung Galaxy Note, Google Nexus 7, Google Nexus 10.

While the same message was being promoted in the same way by all the players, it became very homogeneous. And Apple was the only one being benefitted from that, since they had been doing it for so long. A feel-good, inspiring soundtrack would take over, while a video presenting the best features of a product became commonplace.

Add to that the gigantic shitball that became the coverage for the Samsung x Apple copy lawsuits, turns out that copying Apple’s territory wasn’t really going to work for anybody anymore. But if you can’t copy Apple, how do you sell your stuff? How do you make it gain personality, call the attention of the public, get some light under the spotlight?

That’s simple. Just do the exact opposite, right? Replace the clean aesthetics for a dark, heavy environment. Replace the pleasant and smooth vibe for something intense. Replace all the calm and ease for a very dinamic and fragmented editing work. And finally replace the feel-good song for something… something… uhm, for something.

And then there was the Dubstep in advertising advent. The sound that can be described as hip-hop played by some very mean and pissed off robots.

The list of adopters is comprehensive. IE 10, HP, Samsung (course-correcting the S2 campaign), e Nokia (which went half-way, as they maintained the Apple-like look, but adopted the dubstep-ish soundtrack and editing) and finally, the Microsoft Surface.

Infact, something very funny happened to the Microsoft Surface communication:

Ad #1:

Ad #2:

Ad #3:

Notice the difference? To make their case as fresh, new, full-of-personality, ultratech, attitude-packed product, they went all-in in the farthest thing they possibly could, when compared to the iPad (and Apple as a whole) line of communication.

But when the time came to present their funcionalities, the actual product and to try to get people to buy the product instead of the idea, hold and behold, here are all the Apple-esque attributes again. Here’s the feel-good sountrack, here are the happy and satisfied users having a great experience all over again. Now they are trying to prove to you that the Microsoft Surface is a great iPad.

I honestly hope that this whole dubstep in advertising thing is just a phase, and it’s put to rest soon. The simple fact that a company might think that they’d have to get away from simplicity and good taste to position themselves as an alternative to another company should be reason enough to show them that they are doing everything wrong.

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"There is no iPhone without the Samsung patents", says Shin Jong-kyun

“The truth never lies. Without Samsung-owned wireless patents, it’s impossible for the Cupertino-based Apple to produce its handsets. As you know, Samsung is very strong in terms of portfolios of wireless patents.”

Shin Jong-kyun, Samsung mobile chief,
to The Korea Times

Ah, how good for you. Now say, Mr. Shin Jong-kuyn.. is there a Galaxy without the iPhone patents? 2 billion dollars in patent violation penalties say there is not.

Via: BGR

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Samsung refuses to consider settling patent dispute with Apple

“It may be true that HTC may have agreed to pay 300 billion won (US$276 million) to Apple, but we don’t intend to (negotiate) at all.”

Jong-Kyun Shin, Samsung Master Samurai

Samsung already dug a 2-billion dollar deep hole. What exactly are they trying to do? They’ll just keep digging until they reach the other side to attempt an escape?

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