“Well, to some people innovation only equals a new category. And I don’t view it that way. I don’t view it that way at all. I mean, if you look at these products, there are many innovative things in these products, from the fingerprint sensor to the flash to the processing power. IOS is filled with innovation. Seven’s innovation overflows the cup.”
This Businessweek interview is becoming sort of a tradition. Every year they are granted one of those, always very close to a major product release.
It is really worth the read, despite it not bringing new information to the table. It is a sort of reassurance of Apple’s values and attitude towards the market, competition, and the way they want to be perceived.
However I did notice an extra effort into making it clear that Apple has no interest in gaining market share by selling to people who don’t value technology or the effort to deliver a better experience. In several moments Cook refers to those ultra-cheap smartphones as the “junk market”.
Anyhow, do read the interview. And here’s a drinking game suggestion: Take a sip every time Tim Cook says “And so”. If it turns out you find the interview boring, at least you’ll be half-way drunk when it’s over. Unless you’re Jim Dalrymple, who I’d expect to be drinking while reading it anyways.
“Like most people, I was following Tim Cook’s talk at the D11 conference with great interest. And while it generated a lot of headlines, it became apparent quickly that not much was actually being said. Just to make sure, I went back and watched the entire interview. One thing stuck out above all others:
It was boring.”
Excellent text by MG Siegler. Tim Cook’s interview at D11 might as well have been the same from last year. When there is not that much to be said, maybe it’s a good idea to adopt radio silence to favor the mystery.
Tim Cook has been talking a lot about the Magic that happens at the intersection between hardware, software and services. I’d say that there is a fourth factor in there, which is the same factor that has been important for Magic since the beginning of time: the space occupied by the spectator’s imagination. He might be dead curious to figure out how that magic trick just happened right before his eyes, but at the same time he knows that once he understands it, the magic will go away.
Expectation and anticipation are essential. There is no better proof than the cold reception after product announcement events which have been easily overshadowed by absurd rumors or revealing leaks that ruin all the surprise weeks before the actual event.
In his text, MG Siegler says the following:
“The truth is that we don’t really want most of these answers. If Cook answered every inbound product question, we’d be happy for five minutes and then disappointed by next week. And by the time the product came out, we’d be downright bored.”
It’s always nice to see Tim Cook outside of Apple keynotes. But I have to agree that it would be a whole lot cooler if aside from his calm speech, his soft tone and pleasant southern accent, we didn’t already know exactly what he was about to say.
Well, as far as I understand it, Republicans do hate updates of any sort…
AllThingsD has just confirmed that Tim Cook will return to their annual conference. D11 will happen between May 28th and 30th, and Tim Cook’s interview will open the conference.
It’s a shame that it won’t be after the WWDC with the iOS7 announcement, as a post-WWDC interview would offer so much more to be explored.
“Jobs was loud, brash, unpredictable, uninhibited and very often unshaven. Cook isn’t. He doesn’t look like the CEO of Apple, he looks more like an Apple product: quiet, tidy, carefully curated, meticulously tooled and at the same time strangely warm and inviting. He doesn’t look like Jobs, he looks like something Jobs would have made. Cook’s flawless cap of white hair could have been designed by Jony Ive and fabricated in China out of brushed aluminum.”
One of my favorite parts (certainly the funniest) of the excellent piece on Tim Cook written by Time Magazine. It’s worth your time.
In a recent post discussing the whole Apple x Google mess due to their Maps, John Gruber made an interesting remark when talking about how Apple denied to give Google more access to the iOPS and users infos:
“Apple not wanting to grant such access to Google is easy to understand as well. For one thing, Apple sincerely values the privacy of its users more than Google does.”
This got me thinking about the recent interviews given by both Tim Cook and Eric Schmidt. Tim Cook sustains the everlasting Apple position:
“the DNA of the company, the thing that makes our heart beat, is a maniacal focus on making the best products in the world. Not good products, or a lot of products, but the absolute best products in the world. In creating these great products we focus on enriching people’s lives—a higher cause for the product.”
Meanwhile, regarding how Google cedes revenue to hardware partners due to Android being a free open system, Eric Schmidt says:
“We’re winning that war pretty clearly now. (…) The core strategy is to make a bigger pie. We will end up with a not perfectly controlled and not perfectly managed bigger pie by virtue of open systems.”
So while Apple’s boss takes on every single oportunity to transmit the message that his company focuses on striving for perfection and developing products that will change people’s lives, Google’s boss makes sure to get the message across that he sees the development and adoption of his products as nothing short of a war, and he won’t let a small detail like controlling every aspect of the final product get in his way.
Don’t be evil was a long time ago. Priorities…
A few days ago a story posted on BGR called my attention because of the amount of crap it brought. It featured Apple predictions for 2013 by a famous who Adnaan Ahmad, who works at a famous where Berenberg Capital.
First Ahmad defended an entry-level iPhone, saying that there was a market opportunity for such. Dude, the iOS6 runs as far back as the iPhone 3GS. It runs with way less features, for obvious reasons, but it’s there. And you know what? After the release of the iPhone 5, you can get an 8gb iPhone 4 for free. How’s that for entry-level price? If Apple is to invest on a cheaper iPhone that runs the current system, they’ll do that for the iPhone, not for a B version of the device just so it can cost less.
Then, the goes on about the iTV, the eternal rumor which I covered here. In a nutshell, it’s past obvious that they will release such product at some point. But there is some homework to be done until then. To predict every 6 months the eventual release of an obvious product isn’t news, it isn’t an analysis or prediction. It’s pure guessing.
Then, the most absurd of the three: an iOS-based MacBook Air. I even started writting about it when they posted this nes, but i stopped half-way because the idea was so preposterous that I didn’t even know where to start. However, today someone else addressed the issue. Tim Cook did, for Business Week.
“As you know, iOS and Mac OS are built on the same base. And Craig has always managed the common elements. And so this is a logical extension. Customers want iOS and Mac OS X to work together seamlessly, not to be the same, but to work together seamlessly.”
I think that Mr. Ahmad was actually referring to the Microsoft Surface when he predicted the iOS-based MacBook Air. Which by the way isn’t doing that well. Who wants to guess why?
This is just what the “Apple is doomed without Steve Jobs” prophets needed. A british Apple ex-employee wrote a piece for The Guardian, explaining why Apple has peaked, and that from now on the company is heading to a slow but inevitable decline.
Over a year after taking over the company, Tim Cook is past the phase where he’d just hint at the fact that he has things under control. He is actually moving on and acting to make sure that this so-called demise doesn’t happen. Firing Scott Forstall, rolling out Retina display across all the devices (except for the iPad Mini), and adopting the new smaller connectors across every iDevice in less than a month are strong indications that there is no luck involved in the decision-making process going on in Cupertino. Steve Jobs may be a huge loss as an icon, but three million iPads mini sold in the first three days show that the company’s roadmap follows without surprises. And if this is a sign of demise, well, it is a sign that Microsoft, Google, Amazon and Samsung must be envying quite a bit.