Tag Archives: Windows 8

10 months after its release, Windows 8 is finally more popular than the Vista

Yes, almost a year after its release, Windwos 8 is now the most installed operating system running on desktop computers, gathering a sweeping 5.1% market share. Wow, right?

Here’s a quick comparison. It took Mountain Lion 5 months to do the same. Last December, 32% of Macs were already running on the latest OS X version.

via BRG

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Apple and Microsoft: A tale of two recent OS updates

Mac OS X update:
• iBooks
• Maps
• New calendar and contacts
• New Safari
• Password Keychain integrated to iCloud
• Multiple Displays
• Synced Notificações Center with iOS
• Actionable Notifications
• Finder Tabs
• Finder Tags
• Optimization of processes and battery

Windows 8 update:
• Start Menu is gone

Windows 8.1 update:
• Start Menu is back

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Taking a closer look at the differences between the iPad and the ASUS VivoTab Smart

Reading Elliot Temple’s post linked by John Gruber, I decided to put the data to the test and see how much Microsoft had distorted reality to try to get their message across. Temple’s conclusion was the following:

“The iPad screen is 7.76 by 5.82 inches. The ASUS screen is 8.8 by 4.95 inches. ASUS is larger in one direction but smaller in the other direction, and has 3.55% less area than the iPad, not 36% more as Microsoft depicts.”

That’s a lot, right? Yep. Then I decided to visit the tech specs pages from both products [12], made life-size documents for both products, and then took a frame from the ad (infact I used the one posted by MacRumors).

After that, naturally paying attention to keep the proportion between both products, I transfered the images do the screenshot, keeping the iPad as the reference for size. Here’s what I found out:

Yes, the ad shows a bigger product than it actually is to try and make the iPad look smaller. Maybe to help get their message across that the product is 1/3 bigger than the iPad, and not smaller.

But we’re talking about screen size, right? Very well. Next I isolated just the displays:

The difference is even clearer!

What I don’t get is why someone would call all the attention to the difference between sizes and then manipulate the very sizes hoping that nobody will notice. Did they really think that nobody would check that?

The whole “If you can’t convince them, confuse them” by Harry Truman? Yeah, you’re doing it wrong. Ask Siri about it. Maybe it’ll teach you.

Related post:
New Microsoft ad throws a punch at Apple, but really aims at Samsung

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New Microsoft ad throws a punch at Apple, but really aims at Samsung

Notice how there isn’t a tablet running Android there? That’s the point. To fight for second place, you aim for the first.

John Gruber agrees.


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Microsoft suffering over the lack of iTunes for Windows 8

Tami Reller, CFO of Microsoft’s Windows divison, in an interview for CNN Money:

“You shouldn’t expect an iTunes app on Windows 8 any time soon. iTunes is in high demand. The welcome mat has been laid out. It’s not for lack of trying.”

Meanwhile, I don’t see Apple asking Microsoft to pretty-please develop an iPad version of Office. Infact, the only person who thinks that people are frustrated for the lack of Microsoft’s Office on the iPad is Bill Gates. Everyone else has already found a replacement for it.

And quite frankly, the lack of iTunes is the least of the problems that Windows 8 users are facing.

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What the fuck is this, Microsoft? [Updated]

No, Microsoft. The Old Spice campaign isn’t exactly the best source of inspiration for your campaign trying to sell the key features of Windows 8.

I understand that when you don’t really have much to show to benefit your product you have to distract people a little to get your message across. Samsung has been doing this for years with their Galaxy ads. But this campaign looks like a journey through Steve Ballmer’s disturbed and incomprehensible mind. But hey, at least this time he didn’t work as spokesman as well.

Interesting to note that even in this campaign they actually showed the product.

Neowin reports that Microsoft has removed (or set as private) these videos from their YouTube channel. They speculate that maybe they were published before time by mistake. I speculate that the mistake was to make them at all.

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Microsoft raises Windows 8 prices starting tomorrow. What for?

BGR brings the note that starting tomorrow, upgrading to Windows 8 will go from U$39.99 to U$119.99. If nobody was buying it before with the promotional price, I want to see how much they’ll sell now.

I wonder if the price of aggregated services will rise too… You know, services like this:


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Microsoft sentenced to change Windows 8 Pro package in Brazil.

Microsoft has until February 17th to change the Windows 8 Pro package in Brazil, or they can face a R$1 million (aprox U$500.000) penalty. The decision came after the São Paulo Customer Defense and Protection Organ (PROCON-SP) ruled that the package was misleading for not bringing the information that the product is an update, and not a full version.

The word “update” will have to be inserted on the front and left side of the package, and the back side will have to feature a text explaining that what is being purchased is an update which requires the original version of Windows 7, Vista or XP SP3 to be installed on the poor computer who’ll receive the new software.

Until the package is updated, they will also be fined with R$2.000 (U$1.000) every time a new customer files a complaint with Procon-SP as a result of confusion upon purchase.

In a press release, Microsoft said: “We believe that consumers understand what they will get when they buy Windows 8 upgrade, which is what most PC owners with Windows installed need to purchase in order to live the Windows 8 experience. However, we also heard opinions and suggestions and will update our material to further reinforce the message that this product is a software update”.

If users believe that this is confusing, I really want to know what they will say once they actually install and try to use Windows 8 on their computers.


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Windows SVP leaves Microsoft

Steven Sinofsky, Windows and Microsoft Live SVP worked at Microsoft for 23 years. Until yesterday. He left the company right after Windows 8 and Microsoft Surface hit the shelves. It’s certainly not a coincidence, but I wonder if it was at least somewhat planned.

It’s hard to tell if he quit, or if he got fired like Scott Forstall did. But regardless of the reason, seems to me like an impromptu move.

These have been some busy weeks. First Scott Fotstall is ejected from Apple, now Steven Sinofsky leaves Microsoft.. I don’t know. If I were Andy Rubin, I’d be a teeny tiny afraid for my job.

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50.000 hours

That’s how much time BestBuy invested in training their employees for the Windows 8 debut and holiday season, according to Forbes. Apparently it’s not just the general public who’ll need to learn how to use their computers all over again.

But whatever you do, don’t try to use Windoes 8 for the first time when if you’re drunk:

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