Reading Elliot Temple’s post linked by John Gruber, I decided to put the data to the test and see how much Microsoft had distorted reality to try to get their message across. Temple’s conclusion was the following:
“The iPad screen is 7.76 by 5.82 inches. The ASUS screen is 8.8 by 4.95 inches. ASUS is larger in one direction but smaller in the other direction, and has 3.55% less area than the iPad, not 36% more as Microsoft depicts.”
That’s a lot, right? Yep. Then I decided to visit the tech specs pages from both products [1, 2], made life-size documents for both products, and then took a frame from the ad (infact I used the one posted by MacRumors).
After that, naturally paying attention to keep the proportion between both products, I transfered the images do the screenshot, keeping the iPad as the reference for size. Here’s what I found out:
Yes, the ad shows a bigger product than it actually is to try and make the iPad look smaller. Maybe to help get their message across that the product is 1/3 bigger than the iPad, and not smaller.
But we’re talking about screen size, right? Very well. Next I isolated just the displays:
The difference is even clearer!
What I don’t get is why someone would call all the attention to the difference between sizes and then manipulate the very sizes hoping that nobody will notice. Did they really think that nobody would check that?
The whole “If you can’t convince them, confuse them” by Harry Truman? Yeah, you’re doing it wrong. Ask Siri about it. Maybe it’ll teach you.
New Microsoft ad throws a punch at Apple, but really aims at Samsung